Implementing a Digital Asset Management system is one thing: making sure that users
can find the right material quickly and easily is another matter altogether.
SABMiller successfully implemented a DAM for its corporate affairs function and, with
the services of ICP, ensured that thousands of visual assets are properly tagged.
Users of the corporate affairs DAM can now find and use assets with confidence, quickly
and efficiently, all compliant with SABMiller brand guidelines.
ICP's numerous services include metadata and tagging of assets. ICP came up with a
plan for SABMiller—starting with categorisation of which assets were still
appropriate for current use, hosted a metadata workshop and also identified a second
project to ensure that all 9000+tagged assets were compliant with SABMiller's
'Policy on Commercial Communication' (POCC).
Fill out the form to see how ICP increased the system's usability and