SABMiller finds that tagging is the secret to success


Implementing a Digital Asset Management system is one thing: making sure that users can find the right material quickly and easily is another matter altogether. SABMiller successfully implemented a DAM for its corporate affairs function and, with the services of ICP, ensured that thousands of visual assets are properly tagged. Users of the corporate affairs DAM can now find and use assets with confidence, quickly and efficiently, all compliant with SABMiller brand guidelines.

ICP's numerous services include metadata and tagging of assets. ICP came up with a plan for SABMiller—starting with categorisation of which assets were still appropriate for current use, hosted a metadata workshop and also identified a second project to ensure that all 9000+tagged assets were compliant with SABMiller's 'Policy on Commercial Communication' (POCC).

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